A lead system that improves over time.
Most lead providers get paid whether or not you close a single sale. They have no financial reason to care about your results. The incentive is volume: sell as many leads as possible, recycle old submissions, send anything in roughly the right state. Same leads to every installer, forever.
We built proprietary software that integrates directly with your CRM. It tracks which leads convert, at what system size, in which locations, and for which homeowner profiles. That close data feeds back into your targeting automatically. Over time, your lead profile shifts to match what your business actually wins, not what every other installer in your state is getting.
On top of that, every lead is conversation verified by our team before it reaches you. A real person speaks to the homeowner, confirms genuine intent and ownership, and makes sure they are ready to hear from an installer. By the time you call, they already know you are coming.
Installers on our program typically see 20 to 40% conversion rates. Shared leads from comparison sites close at 10 to 15%. The difference is not luck. It is a system that gets smarter the longer you run it.
We connect to your systems
Our software integrates with your CRM via API or webhook. Close data flows back to us automatically. No manual reporting, no spreadsheets.
We see what actually closes
The software tracks which leads converted, at what system size, in which locations, and for which homeowner profiles. Real close data, not guesswork.
Your lead profile is refined automatically
Our system uses that close data to adjust your targeting over time. Qualification criteria, homeowner profiles, and sourcing shift to match what your business actually wins.
Cost per acquisition drops
The longer the integration runs, the tighter the match between lead and installer. More of what you receive is what you close.
Why most solar leads don't convert.
Old submissions repackaged as new leads. Leads sent to installers outside their service
area to fill volume quotas. No incentive to help you close because the provider already got
paid. Here is where we are different.
| FEATURE |
|
Most providers |
|---|---|---|
| Verification | Every lead is called by our team before delivery. Genuine intent confirmed by a real person. | Form fill only. No human verification. |
| Lead freshness | Every lead is a fresh submission. Never recycled, never resold. | Leads can be resubmitted, recycled, or resold to refill quotas |
| Service area matching | Strictly matched to your nominated postcodes. You will not receive leads outside your area. | Out-of-area leads sent to fill volume targets |
| Lead exclusivity | 100% exclusive, one installer only | Often shared with 2 to 5 installers simultaneously |
| Installer vetting | Strict application process. We choose who we work with. | Anyone with a credit card can sign up and buy |
| Feedback loop | Proprietary software integrates with your CRM and automatically refines your lead profile based on real close data | × Same leads sent to every installer regardless of results. No system, no learning. |
| Qualification depth | Rebate quiz, roof details, switchboard photo, energy bill, ownership confirmed | Basic contact form or comparison form fill |
| Lock-in contract | None. Month to month, cancel anytime. | Often 3 to 12 months |
| Replacement policy | 7-day replacement on bad contacts, no argument | Varies, often none or difficult to claim |
Residential Solar Leads
Our core offering. Owner-occupied homes, pre-qualified through our rebate
calculator.
Residential Solar Leads
Core product
Homeowners actively researching solar for their property.
Pre-qualified through our rebate calculator with verified
contact details, property info, energy usage, and rebate eligibility.
Owner-occupied only. No renters, no apartments.
Commercial Solar Leads
Business owners and property managers exploring solar for commercial premises. Systems from 10kW to 100kW+. Higher deal values and verified business intent.
Battery Storage Leads
Homeowners looking to add battery storage to new or existing solar. Fast-growing segment as electricity prices rise and battery costs fall.
What Comes With Every Lead
Every lead includes enough detail to prepare a quote before you pick up the phone. No cold contacts, no purchased lists.
Leads are generated through our solar rebate calculator, state guides, and comparison tools. Homeowners arrive knowing what they qualify for.
Conversation verified: spoken to by our team before delivery
Full name and verified contact details
Mobile phone number
Email address
Property address and postcode
Owner-occupied house confirmed (no renters, no apartments)
Current energy usage and bill size
Rebate eligibility and estimated savings
Roof type, orientation, and shading details
Switchboard photo and cable run details
Timeline and purchase intent
CRM delivery via email, API, or webhook
They are expecting your call before you make it.
The moment a homeowner submits their details, they receive a branded confirmation email from Why Solar. It tells them they have been matched with a local SAA-accredited installer and explains what the call will cover.
By the time your number appears on their screen, they know who is calling and why. That changes the conversation from a cold outreach into a warm, expected contact. No explaining yourself. No getting hung up on.
Sent instantly
The moment they submit their details
Sets expectations
Tells them an accredited installer will call
Keeps the lead warm
If they miss the call, the email tells them to call back
What installers say.
“The feedback process made a real difference. After a few weeks the leads coming through were much better matched to what we actually close.”
Verified installer
Queensland
“The feedback process made a real difference. After a few weeks the leads coming through were much better matched to what we actually close.”
Verified installer
Queensland
“The feedback process made a real difference. After a few weeks the leads coming through were much better matched to what we actually close.”
Verified installer
Queensland
Why Buy Leads From Us
Quality, exclusivity, and a partnership that improves over time.
Pre-qualified, not just pre-filled
Every lead has completed our rebate quiz. They know their eligibility, have read about solar costs, and are ready to get quotes, not just browsing.
Geo-targeted by postcode
Leads are matched by postcode and state. You only receive leads in the areas you service, so every lead is relevant to your business.
100% exclusive
Every lead is sent to one installer only. No lead farms, no competing calls. You are the only company contacting that homeowner.
We vet every installer we work with
Not everyone who applies gets accepted. We check accreditation, reviews, and track record. Homeowners deserve good installers, and good installers deserve better leads.
No lock-in contracts
Month to month. Set your own lead caps, pause anytime, and scale when you have capacity. No penalties, ever.
Pay per lead
No monthly platform fees. No minimum spend. You pay only for the leads you receive.
7-day replacement guarantee
If a lead has an invalid contact or disputes ever requesting a quote, raise it within 7 days and we replace it. No argument.
Simple Pricing
Pay per lead. No monthly platform fees, no minimum spend, no lock-in contracts. Pricing is based on your location, lead type, and weekly volume. Contact us for a quote.
Pay Per Lead
Only pay for qualified leads you receive
No Lock-In
Cancel or pause anytime, no penalties
You Set the Pace
Daily, weekly, or monthly lead caps
Start Receiving Solar Leads
Tell us about your business and service areas. We will get back to you within 24 hours with lead availability and volume in your area.
Andy McMaster
Solar Installer Partner RelationsYou are not filling out a form into the void. Andy personally reviews every application and calls to discuss lead availability in your area.
Proprietary feedback loop software
Integrates with your CRM and gets smarter over time
100% exclusive
One lead, one installer, no competing calls
Pay per lead
No monthly fees, no minimum spend
7-day replacement guarantee
Bad contact? We replace it, no argument
Solar Leads by City
View local market data and lead availability for major metros.
Sydney
NSWMelbourne
VICBrisbane
QLDPerth
WAAdelaide
SAGold Coast
QLDNewcastle
NSWCanberra
ACTHobart
TASSunshine Coast
QLDFrequently Asked Questions
Before we send a lead to an installer, someone on our team calls the homeowner directly. We confirm that they genuinely want solar quotes, that they own the property, and that they are ready to speak to an installer. This call is not a sales pitch. It is a verification step that filters out form fills from people who were browsing, clicked by accident, or are renters who cannot make the decision. By the time the lead reaches you, the homeowner has already spoken to a real person and knows an accredited installer will be calling.
Our proprietary software integrates with your CRM via API or webhook. It automatically tracks which leads convert (by location, system size, homeowner profile, and timing) and feeds that close data back into your targeting. No manual reporting required. Over time, the system shifts your lead profile to match what your specific business actually closes. Most providers send the same leads to every installer in their network forever. Our software makes yours progressively better the longer it runs.
Our core product is residential solar leads: owner-occupied homes pre-qualified through our rebate calculator, with verified contact details, property info, energy usage, and purchase timeline. We also offer commercial solar leads (10kW to 100kW+) and battery storage leads. Contact us to discuss what is available in your area.
Yes, 100% exclusive. Each lead goes to one installer only. We do not sell the same lead to multiple companies or operate a comparison model where homeowners get called by several installers at once. You are the only business contacting that homeowner.
Raise a replacement request within 7 days if: the contact details are invalid or the number is disconnected; the homeowner disputes ever requesting a solar quote; or the property is outside your nominated service area. We also replace leads where the homeowner has already received a quote from another installer in the last two months. A lead that is already mid-process with a competitor is not a fresh opportunity, and we will not charge you for it. Every lead you pay for should be genuinely contactable, genuinely in your area, and genuinely in market.
No minimum spend and no lock-in contracts. Our program is month to month. You set your own daily, weekly, or monthly lead caps and can pause or cancel at any time.
By email with full qualification data: contact details, property address, roof type, energy usage, and rebate eligibility. We can also integrate with your CRM via API or webhook for automated delivery. Each lead includes enough detail to prepare a quote before your first call.
Fill out the form on this page. We will get back to you within 24 hours with lead availability and volume in your area. Most installers are receiving leads within 48 hours of onboarding.
All Australian states and territories including metro and regional areas. Leads are matched by postcode so you only receive leads within the areas you service. Coverage and volume vary by region. Contact us to check availability.
*Terms and conditions apply.